Has Apple become the world’s most important company?

Posted by Rob
March 31, 2008

More stories I’ve written for TechRadar.com

apple-ipod-lineup-2007-09 Has Apple become the worlds most important company?

The huge success of the iPod has helped make Apple a household name

Is Apple the world’s most popular brand?
Apple has topped a poll of the world’s most high-impact brands, beating giants like Google, Nike, Coca-Cola, Starbucks and Virgin. The Brandchannel poll, conducted among 2,000 people in 107 countries, revealed that Apple has had the greatest impact on people’s lives, winning in six categories.

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